Events positioned without clear market differentiation
Strategic & Advisory
Strategic Advisory
That Drives Measurable
Event Growth
We help event organisers define where to play, how to win and build commercially successful event platforms through data backed strategy, market intelligence and revenue focused planning.
The challenge we solve
Low value audiences leading to poor exhibitor ROI
Sponsors not seeing measurable outcomes
Revenue dependent on short term sales, not long term strategy
Lack of clarity on which segments, sectors and formats will drive growth
Our strategic framework
A connected approach across the event lifecycle.
1
Market
Intelligence
Understand the market, demand dynamics and growth opportunities.
2
Positioning
Strategy
Define a compelling proposition and differentiate to win.
3
Commercial
Model Design
Design scalable revenue streams and sponsor value propositions.
4
Audience
Strategy
Attract, convert and engage the right audiences and buyers.
5
Go to Market
Strategy
Build demand and pipeline through targeted content and channels.
6
Performance and
Growth Strategy
Measure, learn and optimise for multi edition growth.
What this delivers
Commercial impact
that moves the needle.
Clear event positioning in competitive markets
Higher quality audiences aligned to exhibitor needs
Stronger sponsor ROI and retention
Improved pipeline generation pre event
More predictable revenue across editions
How we work
A collaborative process
built for impact.
1
Diagnose
We assess your current event performance, positioning and commercial gaps.
2
Design
We build a tailored strategy aligned to your market and growth objectives.
3
Align
We ensure internal teams, content and campaigns align to the strategy.
4
Enable
We support execution with data, content and demand frameworks.
5
Optimise
We measure performance and refine strategy for continuous improvement.
When to engage us
We partner with you when
you’re looking to...
- Launching a new event
- Repositioning an existing event
- Improving sponsor ROI and retention
- Expanding into new markets or sectors
- Fixing underperforming audience or pipeline
Insights & Resources
3 Business2024 B2B Events Benchmark
Report
2024 B2B Events Benchmark Report
Key trends, benchmarks and opportunities for event growth in 2024.
Download report →
Whitepaper
The Pipeline First Event Model
Why leading event organisers are shifting from volume to value.
Read whitepaper →
Blog
5 Ways to Improve Sponsor ROI
Practical strategies to deliver more value to sponsors and exhibitors.
Read article →
Webinar
From Strategy to Growth
Watch our experts discuss how to build events that compound in value.
Watch now →Key People
The experts leading our Strategic & Advisory practice.
Arun Nair
Head, Content & ResearchDriving business growth through intelligence, insights and strategic advisory
Sajita Kamble
Manager, Research & InsightsDelivering actionable intelligence through research and market analysis
Manoj Namboodiri
Strategy & Research SpecialistSupporting growth initiatives through strategy, research and insights
Rishi Madhavi
Research & Data Analytics SpecialistTurning data into actionable intelligence for informed decision making
Book a consulting session with our team to explore your challenges, opportunities and growth roadmap.
Book a Strategy Discussion →
20 minute discussion. No obligation.