Executive Summary
The Exhibitor ROI & Intent Intelligence Programme helps B2B event organisers move beyond visitor numbers to demonstrate tangible commercial value to exhibitors and sponsors. It connects audience quality, buyer profiles and behavioural signals to identify high-intent visitors, relevant target accounts and qualified opportunities. The framework covers exhibitor ROI metrics, intent classification, lead prioritisation and performance analysis. By turning event and audience data into actionable commercial intelligence, it supports stronger exhibitor value, rebooking potential and measurable revenue growth.
