Nextech3D.ai Establishes New Business Unit
Date : 2025-05-13
Published in Jewellery
Highlights
* The integration of 3D models and NFTs in the jewellery industry can significantly enhance customer engagement by providing an interactive and immersive buying experience.
* Purchasing a physical jewellery item can grant the buyer ownership of a digital twin, represented by an NFT, which can be used or displayed in virtual spaces
* Purchasing a physical jewellery item can grant the buyer ownership of a digital twin, represented by an NFT, which can be used or displayed in virtual spaces
Nextech3D.ai, a supplier of 3D models, has launched a new business unit targeting the jewellery industry by utilising blockchain technology plus Non- Fungible Tokens (NFTs). The new unit will be headed by Hareesh Achi, former executive at META and Microsoft.
The new business unit will use the Generative Pre-trained Transformer (GPT) AI CAD to 3D texturing technology from its spin-off company, Toggle3D.ai. The texturing technology, which combines blockchain and NFTs, will enhance the jewellery industrys authenticity while boosting ownership. It will also enhance engagement by helping convert CAD files into lightweight, web-friendly 4K 3D quad meshes. The platform will be licensed to worldwide manufacturers, with Nextech3D.ai handling sales and marketing.
GPT AI CAD- 3D modelling technology allows designers to create intricate jewellery designs in real-time, enhancing efficiency and personalisation. This digital transformation also allows consumers to engage with the creation process. Blockchain technology ensures the authenticity of jewellery pieces, recording its lifecycle. NFTs provide unique digital ownership certificates offering exclusivity along with personalisation. The system allows consumers to express themselves in virtual spaces enhancing the customer experience.
Application and Benefits
The integration of 3D models, blockchain, and NFTs in jewellery brands enhances customer engagement plus loyalty. By allowing customers to participate in the design process, verify purchase history, and gain exclusive ownership rights the brand fosters a deeper connection with its customers.
The integration of digital as well as physical jewellery technologies, such as NFTs, is opening new markets for both physical and digital jewellery. The service primarily caters to the Generation Z's growing presence in virtual environments and enhances the value plus desirability of tangible products.
Blockchain also reduces counterfeiting risk by ensuring the genuineness of any product. The technology also increases transparency by tracking sourcing and production processes. This promotes ethical and sustainable practices in jewellery manufacturing, aligning with Generation Z's consumer values.
Challenges and Considerations
The integration of 3D modelling, blockchain technology, plus NFTs in the jewellery industry also presents challenges like technological complexity. Education as well as building awareness among consumers is crucial prior to the adoption of disruptive technologies. Collaboration with regulatory agencies is needed to mitigate environmental and privacy concerns.
